Women and men in the U.S. are increasingly adopting the well-known skincare habits of the French, including regular professional facials as part of their overall skin health routine. In 2020, a Simmons National Consumer Survey reported that 2.73 million Americans had facials four or more times within six months. “This survey indicates that facials are seen as beneficial for men and women and no longer just as pampering or a luxurious once-in-a-while experience,” says Melissa Jacobs, co-owner of Spa of Awakening in Naples.

The skin, consisting of several layers, is the largest organ of the body. “Given its crucial role in defending against microbial invasion, ultraviolet radiation, and preventing dehydration, it’s essential to care for it. While facials for women focus on certain areas of concern, facials for men focus on getting a deep cleanse and removing blackheads and impurities. Both are desired results. The best way to do this is with regular facials,” explains Mauro Sacraida, also co-owner of Spa of Awakening.

The skin renews itself approximately every 28 days via the cellular turnover and regeneration cycle. This continuous process helps maintain a healthy skin barrier. As men and women age, the cell regeneration process starts to slow down, and we lose a percentage of hyaluronic acid each year. With consistent monthly facials, a proper at-home skincare routine, and healthy lifestyle habits, individuals can decrease the likelihood of skin issues, including dryness, dullness, and premature aging while also promoting a healthy and radiant complexion.

Facials support the renewal process, particularly the exfoliation of dead skin cells, which is key to cell regeneration. “Dead cells tend to linger on the skin’s surface as we age, accentuating fine lines and making the complexion appear dull and lifeless. Exfoliating—whether mechanically with scrubs or chemically using acids or enzymes—removes these dead skin cells, compensating for the slowing skin-renewal process. This improves skin tone and texture. At any age, healthier, more youthful-looking skin is possible by protecting the skin from UV damage, maintaining a healthy diet and lifestyle, using skincare products with active components like antioxidants and retinoids, and getting expert treatments,” advises Sacraida.

Regular gentle exfoliation removes the top layer of dead and damaged skin cells, helping to fade age spots, unclog pores, release natural skin oils, minimize pore size, and reduce the appearance of superficial scars. It also makes fine lines and wrinkles less visible because the newly exposed layer of skin reflects light better and absorbs moisturizers, antioxidants, and collagen-boosting serums more effectively.

Facials with steam and extraction processes help detoxify the skin by eliminating toxins, pollutants, and impurities that can accumulate and cause dullness or congestion. Regularly removing these impurities supports a healthy skin barrier, allowing it to function optimally.

“When men and women come to our spa for a facial, our estheticians cater to their skin’s specific needs. We use a line of results-driven G.M. Collin products, an undisputed leader in dermo-corrective solutions. If your skin has a problem, G.M. Collin has a solution that produces noticeable and lasting results. Even skin suffering from flight fatigue benefits from these products. I frequently fly between New York and Florida, so my skin suffers from dehydration and free radicals. I use City D-Tox to provide a layer of protection from dehydration and pollutants,” says Jacobs.

A clinical peel, collagen treatment, microdermabrasion, dermaplaning, or radiofrequency treatment can be added to enhance a monthly facial.

Spa of Awakening is located at 2500 Tamiami Trail N., Ste. 109, in Naples. Call 239-384-9474 or visit SpaOfAwakening.com.